Effective Date: 6 April 2025
Last Reviewed: 1 May 2026

Safeguard Technologies Ltd (“Safeguard”, “we”, “our” or “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, products and services.

This policy applies to: Safeguard Technologies

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Who We Are

Safeguard Technologies Ltd is a UK-based provider of preventative technology and monitoring solutions designed to support independent living, reassurance and wellbeing.

Our services may include:

• GPS-enabled devices

• personal safety devices

• wellbeing monitoring

• family reassurance systems

• fall detection technologies

• emergency alert functionality

• subscription-based support services

We work with individuals, families, carers and selected third party monitoring providers.

Data Controller Information

Safeguard Technologies Ltd is the data controller responsible for your personal information.

Safeguard Technologies Ltd
Westbrook, Brook, Newport, England, PO30 4EJ
Company Number: 16333895
Email: info@safeguardtechnologies.co.uk

ICO Registration Number: ZB989343

Information We May Collect

Depending on how you use our website or services, we may collect and process the following information:

Personal Information

• name

• address

• telephone number

• email address

• billing information

• account login information

Service & Device Information

• device identifiers

• SIM or connectivity information

• service usage information

• support requests

• subscription information

Location & Monitoring Information

Where relevant to the services provided, we may process:

• GPS location data

• geofencing alerts

• welfare-related alerts

• emergency contact information

• location history associated with devices

Website & Technical Information

We may collect information including:

• IP address

• browser type

• device information

• website usage statistics

• cookies and analytics data

This may be collected through tools such as:

• Google Analytics

• Microsoft Clarity

• Meta/Facebook Pixel

• HubSpot

Please also refer to our Cookie Policy.

Vulnerable Individuals & Sensitive Information

Some information processed in connection with our services may relate to vulnerable individuals, welfare concerns, emergency contacts, or location-based monitoring.

While we are not a healthcare provider and do not routinely process full medical records, we recognise that some information connected to our services may be sensitive in nature.

We take additional care to ensure such information is handled securely, proportionately and only where necessary for the provision of our services.

How We Use Your Information

We may use personal information to:

• provide and manage our services

• process orders and subscriptions

• register devices with monitoring providers

• contact customers regarding services or support

• respond to enquiries

• manage billing and accounts

• improve website functionality and performance

• monitor website usage and marketing effectiveness

• fulfil legal or regulatory obligations

• protect the safety and welfare of individuals where appropriate

Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases for processing personal data:

Contract

Where processing is necessary to provide services requested by you.

Consent

Where you have given clear consent for specific activities, such as marketing communications.

Legitimate Interests

Where processing is necessary for legitimate business interests, including:

• improving services

• fraud prevention

• website analytics

• customer support

• maintaining service quality

We ensure such processing does not override your rights or freedoms.

Legal Obligations

Where processing is required to comply with applicable laws or regulations.

Emergency Situations & Welfare Concerns

In situations where there may be a concern for safety or welfare, relevant information may be shared where appropriate and proportionate with:

• emergency contacts

• monitoring providers

• emergency services

• healthcare professionals

• safeguarding authorities

This may occur where we reasonably believe there is a genuine welfare or safety concern.

Safeguard Technologies services are designed to support wellbeing and reassurance but should not be relied upon as a substitute for emergency services.

In an emergency, users should always contact 999 where appropriate.

Sharing Your Information

We may share information with trusted third parties where necessary to provide our services.

These may include:

• Alarm Receiving Centres (ARCs)

• telecom/network providers

• payment processors

• website and hosting providers

• analytics providers

• CRM systems

• customer support platforms

• professional advisers

• regulators or authorities where legally required

We only share information where appropriate safeguards are in place.

We do not sell personal information to third parties.

International Data Transfers

Some third-party providers used by Safeguard Technologies may process data outside the United Kingdom.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction.

These measures may include:

• SSL encryption

• secure hosting infrastructure

• password protected systems

• restricted access controls

• supplier due diligence

• data minimisation practices

• secure third-party providers

• regular software and security updates

While we take reasonable steps to protect information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes set out in this policy, including:

• fulfilling services

• maintaining support records

• legal and accounting obligations

• dispute resolution

• safeguarding and welfare considerations where applicable

Retention periods may vary depending on the nature of the information and applicable legal requirements.

Your Rights

Under UK data protection law, you may have the right to:

• request access to your personal information

• request correction of inaccurate information

• request deletion of your information

• object to certain processing

• restrict processing in certain circumstances

• request transfer of your information

• withdraw consent where processing is based on consent

Requests may be made by contacting us using the details provided in this policy.

Marketing Communications

Where permitted, we may occasionally contact customers regarding:

• service updates

• product information

• wellbeing-related services

• account or subscription matters

You may opt out of marketing communications at any time.

We do not send unsolicited marketing communications unrelated to our services.

Cookies & Website Tracking

Our website uses cookies and similar technologies to improve functionality, monitor performance and support marketing activity.

For further information, please see our Cookie Policy:

Cookie Policy

 

Links to Other Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

Users should review the privacy policies of those websites independently.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal or regulatory changes.

Any updates will be published on this page with an updated review date.

Contact Us

If you have questions regarding this Privacy Policy or how your personal information is handled, please contact:

Safeguard Technologies Ltd
Westbrook, Brook, Newport, England, PO30 4EJ
Telephone: 01983 666416
Email: info@safeguardtechnologies.co.uk

If you remain unhappy with how your information is handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)